RU Lost App

The Rutgers Department of Transportation Services (RU-DOTS) was seeking to establish a partner to define and build a technology-enabled multi-modal wayfinder navigation and facilitation program for its students, faculty and staff on the New Brunswick/Piscataway campuses of Rutgers University.

A more detailed image of who our users were began to emerge.  We pinpointed the most repeated comments and common frustrations given by University transportation users.  Following that, our team assessed feedback from users on opposite ends of the spectrum: highly-positive to highly-negative feedback.  These users became our personas with the intention of designing for them and letting the middle take care of itself.

In the end, we narrowed down several features to design into our initial prototype byway of a Scrum.  Then we began organizing our selected app features into a hierarchy, including by relevance and location.

Using InVision, we created a semi-functional version of the high-fidelity, interactive wireframe app.