Lauren Farrell NY
Lauren Farrell NY
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Explore how we're helping schools prepare for the future of education with tailored technology solutions! 🧑💻
Brand Prototyping
Brand Prototyping
Seaport District NYC
Seaport District NYC
Bringing LFNY's unique look to the fashion startup revolution.
Bringing LFNY's unique look to the fashion startup revolution.
These projects for Lauren Farrell NY's flagship store opening served as a test in driving customer success through strategic Interaction Design (IxD) in a blended e-commerce and brick-and-mortar ecosystem.
These projects for Lauren Farrell NY's flagship store opening served as a test in driving customer success through strategic Interaction Design (IxD) in a blended e-commerce and brick-and-mortar ecosystem.
Laser Cutting
Laser Cutting
Our first task was to develop signage at low cost with maximum creative control. Leveraging my technology skills and makerspace experience, I used laser cutters at Rutgers' Makerspace to create sustainable wooden and acrylic signage and branded drinkware for LaurenFarrell NY's pop-up shop. This customer-centric and cost-effective solution enhanced the shopping experience, increased brand awareness, and drove sales.
Engraving
Engraving
CNC
CNC
Using CAD/CAM software, I modified our original logo and created custom wooden signage for our customer seating area. This project demonstrates my ability to use CNC milling technology to create high-quality, branded products that enhance the customer experience and support social media marketing.
As Director of Technology Operations at LFNY, and a Maker at 💙, I collaborated with Creative and Design teams to create unique and visually appealing signage that embodied a strong brand identity, a welcoming shopping environment, and social media buzz.
As Director of Technology Operations at LFNY, and a Maker at 💙, I collaborated with Creative and Design teams to create unique and visually appealing signage that embodied a strong brand identity, a welcoming shopping environment, and social media buzz.
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