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Lauren Farrell NY

Brand Prototyping

Seaport District NYC

Bringing LFNY's unique look to the fashion startup revolution.

These projects for Lauren Farrell NY's flagship store opening served as a test in driving customer success through strategic Interaction Design (IxD) in a blended e-commerce and brick-and-mortar ecosystem.

Laser Cutting

Our first task was to develop signage at low cost with maximum creative control. Leveraging my technology skills and makerspace experience, I used laser cutters at Rutgers' Makerspace to create sustainable wooden and acrylic signage and branded drinkware for LaurenFarrell NY's pop-up shop. This customer-centric and cost-effective solution enhanced the shopping experience, increased brand awareness, and drove sales.

Engraving

CNC

Using CAD/CAM software, I modified our original logo and created custom wooden signage for our customer seating area. This project demonstrates my ability to use CNC milling technology to create high-quality, branded products that enhance the customer experience and support social media marketing.